Personal and Social Determinants of Fear of Missing Out (FoMO) in Younger Consumers

This study expands the exploration of a consumer behavior concept that has received considerable attention recently: fear missing out (FoMO). Several variables were analyzed in terms their potential influence on FoMO: social media usage, self-concept, identity, smartphone innovativeness, and gender. The builds upon premise construct two distinct components: personal dimension dimension. importance these results is discussed advancing FoMO theory as well assisting practitioners directing promotional efforts.